Consumer Alert: 'Tis the season to avoid gift cards!

Consumers want cards for the holidays, but businesses will win in the end

Gift cards will be as popular as ever during the holidays. A recent survey by Fiserv says that 60 percent of consumers will buy cards to compensate for product unavailability created by supply chain disruptions.

But a closer look at the data suggests consumers may be handing businesses free money instead. 

Two-thirds of consumers want physical gift cards …